Eric Ries defines a startup as:
A human institution designed to create a new product or service under conditions of extreme uncertainty.
So what does ‘extreme uncertainty’ look like?
Po Bronson coined the phrase ‘radical uncertainty’ 13 years ago in The Nudist on the Late Shift, the book that got me so excited about San Francisco’s dot-com era I left a perfectly good career in Australian corporate IT to chase the dream of startups in America. And those conditions of uncertainty are what led me directly to the agile way of working (thanks Kent Beck), as the only way to cope with business models, shareholder requirements, and customer needs changing on a weekly basis.
Here’s some of the consumer expectations that are driving that kind of uncertainty today, in a brilliant infographic from the team at onlinegraduate programs.com. Grab your iPad, a stop-watch, and possibly a glass of whisky, and head to your own website immediately after reading. You have 4 seconds or less…
Created by: Online Graduate Programs
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